Forget TV – Coleen Rooney’s next step after I’m A Celebrity ‘will be a major change’

I'm A Celebrity's Coleen Rooney smiling with money cascading around her
Coleen Rooney could earn millions in the next few months after I’m A Celebrity (Picture: ITV/Shutterstock/Metro)

Coleen Rooney could bank herself a vast eight-figure fortune after winning the hearts of the nation on I’m A Celebrity – and not just from TV shows.

The Wagatha Christie star is already rolling in it after reportedly netting £1,500,000 for her appearance on the show and is now said to be eyeing up her options including a £1million ITV deal.

But those fees could be just a drop in the ocean for the 38-year-old, who is predicted to add up to £40m in the next few years to her £14m empire away from husband Wayne Rooney.

And she could earn a portion of that sum from writing a major tell-all memoir, according to Megan Boyle, head of PR at TAL Agency, who spoke to Metro.

They said: ‘Following Wagatha Christie, publishers will be clamouring for a memoir that tells her uninhibited side of the story. With the right timing and build-up, Coleen could rake in a generous advance payment and subsequent royalties.

‘And given Netflix’s predisposition for churning out documentaries, I wouldn’t be surprised if we saw discussions between the WAG and the streaming service happening at some point.

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Editorial use only Mandatory Credit: Photo by ITV/Shutterstock (931004au) 'Coleen's Real Women' - Coleen Rooney with contestants ITV ARCHIVE
ITV reportedly wants to revive Coleen’s Real Women (Picture: ITV/Shutterstock)

‘A book deal could net Coleen anywhere between £200,000 and £1millon, with a documentary raking in similar figures or even more depending on the platform.’

Celebrity and PR expert Chad Teixeira, who’s worked with the likes of Katie Price, agreed that Coleen is poised to ‘become one of the UK’s most enduring media personalities’.

Chad explained: ‘If she continues to play her cards right, the next five years could see her earning up to £40million across various ventures. She’s no longer just “Wayne Rooney’s wife”—she’s a brand in her own right.’

However, Kara Buffrey, senior account director at W Communications, believes Coleen will follow Molly-Mae Hague and Victoria Beckham’s footsteps and branch out with her own fashion label.

Coleen has already built a £14m empire away from Wayne (Picture: JMEnternational/Getty Images)
Editorial Use Only Mandatory Credit: Photo by James Gourley/ITV/Shutterstock (14981013cw) Danny Jones is crowned King of the Jungle and poses on his throne with runner-up Coleen Rooney and third place Richard Coles 'I'm a Celebrity...Get Me Out of Here!' TV show, Series 24, Australia - 08 Dec 2024
Coleen’s future is set to soar after coming runner-up on I’m A Celebrity (Picture: James Gourley/ITV/Shutterstock)

Failing that, Kara said the could envisage Coleenn pursuing deals with more luxury brands with ‘a higher pay cheque.’

‘Only time will tell, but it’s clear she’s made an entrepreneurial business move, likely worth a cool £10million or more,’ they added.

Today it was reported Coleen had been approached to revive her 00s reality TV show Coleen’s Real Women in which she guided ‘real’ women through the modelling industry.

‘ITV really want to sign Coleen up after the jungle and have offered her all kinds of shows including bringing back Coleen’s Real Women, which she loved making,’ a source told The Sun.

Coleen Rooney smiling in a yellow dress.
Coleen is predicted to earn £40million in the next few years (Picture: James Gourley/Shutterstock)

The broadcaster is said to be keen to snap Coleen Rooney up as she ‘girl-next-door charm of someone like Holly Willoughby.’ Among the shows she has been offered is Loose Women, it’s been claimed.

Coleen, however, remained coy when she was asked by Susanna Reid and Ed Balls on Good Morning Britain if she had been offered a £1m TV deal with ITV.

‘That’s news to me. I haven’t got a clue. Apart from speaking to Wayne and my boys, I haven’t seen anything and I don’t intend to until I get back to the UK,’ she claimed.

However, she did tease huge projects in the future: ‘I’m looking forward to Christmas and then in January I will sit down with my team and see what I’m going to do going forward.’

The sky’s the limit!

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